We assist clients in managing their identity and branding strategies online. We help position brands in the online marketplace through website creation and optimization, social media, blogs, online press releases and other methods. We ensure consistent application of brand identity across visual and verbal media through a continuous process of controlling brand’s image and presence despite changes in the online marketplace.
We apply platforms and technologies such as CMS, Ecommerce platforms, shopping cart tools, custom websites, web and mobile applications, social networks, marketing automation tools to help online retailers engage with their customers. In delivering these services, we place focus on targeting specific market segments and on identifying & reaching influencers within related communities. Jointly with our clients, we develop and execute upon customer engagement strategies.
Through Conversion Rate Optimization (CRO) services, we help our clients to increase the percentage of visitors that convert into customers. PulsarFour’s CRO services take many forms based on KPI’s our clients are addressing. Sometimes this involves making call-to-action more apparent or placing it on a traffic-heavy page. At other times this means removing or relocating unnecessarily complicated or time-consuming steps from the conversion funnel. We continuously track and analyze conversion rates of our clients’ sites, identify conversion bottlenecks, test various hypotheses, develop optimization goals, execute alternative approaches, implement changes to user interfaces, business logic & content.
PulsarFour’s Search Engine Optimization (SEO) consulting services include SEO audits, SEO strategy development, keyword research and analysis, competitive analysis, link-building audit, user interface re-design guidance in order to maximize our clients’ websites search ranking. We provide end-to-end SEO services to help our clients create a strategy that makes sense, help them understand who their online competitors are in a specific industry vertical and show them which keywords and content are most important to address to achieve success in their ecommerce channel.
Human-computer interactions must be user-friendly or have high usability. We engage in developing solutions that allow users to effectively and efficiently accomplish tasks for which website user interfaces are designed. Such solutions encompass improving usability of graphical user interfaces (GUI) and web-based user interfaces. We assess and make recommendations to improve usability through usability testing, prototyping, wireframing, A/B testing, cognitive walkthroughs, flow mapping and other methods.
Modern ecommerce technology landscape is extremely complex and segmented. As such, it requires professional assessment and evaluation of online retailer’s channel maturity level, their business needs and their omni-channel strategy. PulsarFour’s services in ecommerce technology include current ecommerce website performance and functionality assessment, evaluation of best technology options and most appropriate ecommerce platforms to accomplish retailer’s goals online. We have deep expertise in implementing mid-market solutions for SMB as well as in rolling our custom enterprise-level integrated platforms and can advise you on a wide areas of ecommerce technology tools and systems.
In marketing of multi-channel retailing, a retailer’s focus lies in a seamless approach to the consumer experience through all available channels: physical stores, mobile devices, computers, TV, radio, direct mail, catalogs, and so on. Retailers that are using an omni-channel approach track customers across all channels by deploying specialized supply chain technology. All shopping channels use the same database of products, prices, promotions and share the customer information. PulsarFour can assist growing & aspiring retailers in rolling out solutions that will enable omni-channel approaches. Our services in this area range from back-end database optimization, loyalty programs design and enablement to physical store POS systems, ecommerce platforms, as well as order management and inventory systems integration.
When seeking to improve website performance specifically in the ecommerce space, multiple aspects must be considered. Web performance optimization (WPO), application performance, mobile devices browsing optimisation are some of the focal areas where PulsarFour is helping its clients. We audit existing sites, identify gaps in performance as well as potential security risks, issue recommendations on.
When utilizing PulsarFour value-added high quality services, our clients ultimately experience better merchandising performance in their retail and B2B online sales channel.
In a competitive online retail space, it is critical to display products to the right audience at the right time using a user-friendly, fast, responsive technology platform – an online equivalent of a physical storefront.
Ecommerce site visitors have limited patience, but even high level of customer satisfaction is not enough to ensure repeat business. While everyone knows that new customer acquisition cost is six to ten times higher than that for generating repeat business, the question of how to increase customer retention is one of the biggest challenges of online retail.
Your new store launches only once. You want to use the launch as a chance to get as much traffic and attention as you can. As seasoned online marketeers, we launched and supported large online stores and put numerous start-up ecommerce projects into orbit.
PulsarFour’s rich experience in crafting effective ecommerce sites helps our clients maximize profitability through increased conversion rates, finding more effective ways to monetize existing customer relationships and through driving more visitor traffic to their stores.