Ecommerce site visitors have limited patience, but even high level of customer satisfaction is not enough to ensure repeat business. The cost of a new customer acquisition is supposedly six to ten times higher than that for generating repeat business, therefore the question of how to increase customer retention is one of the biggest challenges of online retail. PulsarFour identifies areas and issues that help businesses to focus on their online customers and implement solutions to improve their life-time value (LTV). We do so by enabling tools to stay in touch with the customers, existing and past ones, to give them more than they expect when shopping, to collect valuable feedback and help them share relevant information within their social network. We help attribute new business to specific marketing campaigns and to run cost-effective marketing campaigns to ensure not only immediate profitability, but a longer-term return from the loyal customer base.