It has been a few weeks since the 10th Internet Retailer Conference & Exhibition (IRCE 2014) held in McCormick Place in beautiful Chicago, the event was a great success in PulsarFour’s global brand release with very warm reception!
With over 15K+ attendees, 700+ exhibitors, numerous breakout sessions, we have managed to gain substantial conversations with hundreds of unique visitors. From brick and mortar newbie online retailers to established national clients wanting to optimize their enterprise level platforms, improve profit margins and sourcing for an expertise in the front-end design and cost per acquisition conversion metrics. There seem to be a peak shift in personalization and localization interest with translation services from multi-national brands. Since our simple strategy was to “Listen and Connect” – it was a relief to most attendee’s to see a very engaged dedicated team to exchange opinions with with and one that offers a clear view of what an end to end solution means to their niche marketing and technology commerce need.
Here are some of our Key Takeaways from the event:
- Customer Experience and Behavior Analytics Strategy – retailers are hyper-aware of the responsiveness and focused analytics-drive SEO strategy as critical means for their success online;
- Numerous retailers are concerned about what kind of Omni-channel strategy and investment is for them; many make a substantial effort to educate themselves in this space to understand the proper evolution of their cross-channel efforts;
- The Ecommerce platforms technology remains a playground for dominant market leaders; however, numerous niche players are emerging that are catering to companies in their specific industry verticals;
- Majority of clients we spoke to are ready to scale up their online sales channel and to continue investing in it, seeing substantially higher rates of growth in it compared to their traditional channels.
Fully enjoying our new friends and new connections, we are truly grateful for the support of our partners who supported us at our first IRCE exhibition!
As PulsarFour gains a sustained momentum in the digital commerce industry, we will look forward in being part of the next IRCE event in 2015!