MBT is one of the world’s leading brands for physiological and orthopaedic footwear. It’s unique and patented sole design adds to a healthy and balanced way of movement. MBT was marketed across the globe though numerous fragmented and separately developed and maintained ecommerce solutions.
PulsarFour was engaged to transform this legacy landscape into a modern and highly scalable global setup based on Magento 2 Enterprise Edition. Transformation included a full custom redesign of the storefront, a multi-country capable platform architecture as well backend systems integrations for inventory and order management. Global program was kicked off by launching the German flagship store, which is followed up by 12+ country rollouts in Europe, North America and Asia.
PulsarFour implemented Magento 2 EE as a RefApp concept for its client, allowing to place brand-stores and consecutive country-rollouts on threads within a global bullet-proof platform.
The single-band MBT store was fully redesigned placing the focus on the unique style and technological advantage of MBT footwear. The SEO-friendly and fully responsive storefront offers numerous shopper-friendly features such as advanced filtering, search suggestions, reviews, different sized list views and a robust and comfortable checkout process.
MBT has laid the foundation for a fast and controlled global eCommerce expansion.