Marc O’Polo

Agile Ecommerce for a Global Fashion Brand

Project Pinpoint

Marc O’Polo, founded in 1967 in Stockholm, is a global premium brand offering contemporary modern casual wear. Marc O’Polo considers technical innovations and modern ecommerce infrastructure key in its strategy to become the segment leader.

Marc O’Polo approached PulsarFour and Valtech to deliver a new ecommerce solution to support the international expansion strategy. Based on the Salesforce Commerce Cloud platform (formerly Demandware), the solution had to stand out in a highly competitive premium fashion ecommerce segment, it had to deliver on the multi-channel expectations of the consumers, as well as consistent user experience.

Results

PulsarFour together with Valtech implemented ecommerce solution based on Salesforce Commerce Cloud (formerly Demandware) platform delivering a modern user experience that is focused on the customer, regardless of the channel used. Full project relaunch was split into three major phases spanning across 24 months:

  • Initial launch (10 months);
  • CRM integration (6 months);
  • Cross-channel, maintenance and country rollouts (8 months).

New ecommerce solution was tightly integrated with clients’ other core technologies (10+ integrations), it is SEO-friendly, fully responsive, storefront offers multiple customer-friendly features such as shop by look, search suggestions, product bundles, real-time in-store availability and numerous others. After the initial store was developed, new platform offered a unique way to perform fast country roll outs. In just several months after the initial launch, seven country roll outs were delivered.

Services delivered:

  • Front-end development of the fully responsive website;
  • Salesforce Commerce Cloud backend customization & development;
  • Third party services integration (Bazaarvoice, Arvato CRM & OMS, Hermes, DHL, Emarsys, epoq);
  • Custom content management;
  • Global expansion support — launch of different stores in Germany, Austria, France, Netherlands, Sweden, Belgium, and Switzerland.
Marc O’Polo
Marc O’Polo
Marc O’Polo
Marc O’Polo
Marc O’Polo
Marc O’Polo
Marc O’Polo
Marc O’Polo
Marc O’Polo
Marc O’Polo
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