HOUSEOFHRVST GmbH is a unique fashion multi-brand retailer. In an offline HRVST shop, one can find a selection of unique HRVST-designed fashion clothing items along with those of multiple world-known fashion brands for men and women. The idea of HRVST is to give customers unique style, new approach for mixing the brands that they love. Each collection offers only a limited number of items.
The previous ecommerce solution did not provide a sophisticated functionality for smooth ecommerce operations and it was not focused on the user experience enough. Improving those elements was key for HRVST to be able to offer a great and unique experience – offline and online. PulsarFour was asked to completely redesign and customize the new ecommerce shop, which was to pass the creativity spirit of HOUSEOFHRVST, and fully reflect its identity.
The new ecommerce solution was implemented based on OXID platform. The new website design fully reflects the branding of HOUSEOFHRVST. A flexible home page grid that PulsarFour created makes it possible to manage the webstore frontend part; media assets can be inserted an updated on the homepage in a very effective way.
HRVST ecommerce store is unique in its “three in one” approach: there are three separate shops, one for men, one for women, and one – for every consumer, regardless of their sex. However, the back-end of the webstore provides for managing three storefronts as a single store; the feature that was not native to OXID platform. The site built by PulsarFour is SEO-friendly, it is responsive for tablet and mobile devices, and it is very user-friendly, supporting a great shopping experience.