Ajour, a Swiss fashion lingerie and clothing accessories brand of products that are manufactured and distributed in Europe, had a very aggressive world-wide expansion plans. The company needed state of the art modern web site to fully exhibit its growing fashion lingerie collections. Ajour’s main challenges were to convey the company messaging and brand image of two separate brands for men and women through a single site.
Ajour also needed an excellent user experience across all platforms and devices, while focusing on the visual appeal, performance, ease of content management and multiple languages support.
PulsarFour team performed a Usability and Marketing audits of the existing website and, based on the findings and the best practices crafted a new modern and robust website with a user-friendly architecture, responsive design and high performance.
From day one the new website’s performance exceeded expectations with positive reviews from Ajour customers and partners. Since website launch in August 2013, the traffic increased by 50% (organic SEO traffic increased by 82%) and the time needed to post content of new collections has decreased by 50%.